[{"data":1,"prerenderedAt":133},["ShallowReactive",2],{"route:\u002Fen\u002Fdemocratizing-virtual-reality-across-france-with-traverse\u002F":3,"layout":45},{"kind":4,"lang":5,"title":6,"date":7,"content":8,"breadcrumb":9,"translations":14,"alternates":17,"seo":18,"jsonLd":22},"post","en","Diffusing Virtual Reality Across France with ‘Traverse’","2025-06-03 12:08:30","\u003Ch4>\u003Cspan class=\"text-green-strong\">\u003Cstrong>Diversion Launches\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh4>\n\u003Ch4>\u003Cspan class=\"text-green-strong\">\u003Cstrong>\u003Ci> “TRAVERSE”\u003C\u002Fi> to Democratize Virtual Reality Across France\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh4>\n\u003Cpre>\u003Cspan class=\"text-green\" style=\"font-weight: 400;\">Cannes, France – May 18, 2025\u003C\u002Fspan>\u003C\u002Fpre>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Diversion\u003C\u002Fstrong> is thrilled to announce the launch of ‘\u003C\u002Fspan>\u003Cb>\u003Ci>Traverse’\u003C\u002Fi>\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> an ambitious initiative under the \u003Ca href=\"https:\u002F\u002Fwww.info.gouv.fr\u002Factualite\u002Ffrance-2030-annonce-des-20-premiers-laureats-du-dispositif-culture-immersive-et-metavers\">\u003Cstrong>France 2030 investment plan\u003C\u002Fstrong>\u003C\u002Fa> aimed at democratizing access to virtual reality (VR) across France. This groundbrea\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">king project is a collaborative effort with esteemed partners: \u003Cstrong>\u003Ca href=\"https:\u002F\u002Ffutura-cinema.com\u002Fen\">Futura Cinema\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fhacnum.org\u002F\">Hacnum\u003C\u002Fa>, \u003C\u002Fstrong>and\u003Ca href=\"https:\u002F\u002Fwww.artexplora.org\u002Fen\">\u003Cstrong> Art Explora\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As a Société Coopérative et Participative (SCOP), \u003Cstrong>Diversion\u003C\u002Fstrong> is committed to fostering entrepreneurship that prioritizes both impact and innovation. It is with great honor that we present this collective adventure, reflecting our belief in the power of collaborative efforts to drive meaningful change.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch6>\u003Cspan class=\"text-green-strong\">\u003Cstrong>Project Overview:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh6>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cb>\u003Ci>‘Traverse’\u003C\u002Fi>\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> aims to bring immersive experiences to a broad audience throughout France. Our mission is to equip \u003Cstrong>30 cinemas and cultural venues\u003C\u002Fstrong> with complete Virtual Reality setups by \u003Cstrong>2028\u003C\u002Fstrong>. This initiative is not just about technological advancement; it encompasses a holistic approach to ensure the success and sustainability of immersive experiences.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch6>\u003Cspan class=\"text-green-strong\">\u003Cstrong>Key Components of the Project:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh6>\n\u003Cp> \u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong> Technical Installation:\u003C\u002Fstrong> Providing high-quality immersive experiences through state-of-the-art VR setups.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong> Team Training:\u003C\u002Fstrong> Ensuring optimal use of VR devices through comprehensive training programs.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\"> Programming and Diversification: Offering a variety of experiences to cater to diverse public expectations.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong> Audience Development:\u003C\u002Fstrong> Implementing communication and marketing strategies to engage and expand the audience.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cstrong> Sustainability:\u003C\u002Fstrong> Ensuring the longevity of immersive offerings through continuous support and innovation.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch6>\u003Cspan class=\"text-green-strong\">\u003Cstrong>Leveraging Existing Expertise:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh6>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In our quest for performance and reduced impact,\u003C\u002Fspan>\u003Cb>\u003Ci> ‘Traverse’\u003C\u002Fi>\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> builds upon the existing cultural fabric. By leveraging established structures and expertise, we aim to enhance rather than reinvent, ensuring a seamless integration of VR technology into cultural venues.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch6>\u003Cspan class=\"text-green-strong\">\u003Cstrong>Vision and Impact:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh6>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">With ‘\u003C\u002Fspan>\u003Cb>\u003Ci>Traverse’\u003C\u002Fi>\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, we aspire to revolutionize the way the public interacts with culture and technology. By equipping cultural venues with VR devices, we open new avenues for \u003Cstrong>education, entertainment, and artistic creation.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Our vision is to create an ecosystem where technology and culture converge to offer unique and enriching experiences. We are convinced that this project will significantly contribute to strengthening the French cultural landscape.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch6>\u003Cspan class=\"text-green-strong\">\u003Cstrong>A Human and Cultural Adventure:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh6>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cb>\u003Ci>‘Traverse’\u003C\u002Fi>\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> is more than a technological project; it is a \u003Cstrong>human\u003C\u002Fstrong> and \u003Cstrong>cultural\u003C\u002Fstrong> adventure that aims to make virtual reality accessible to all. We are proud to collaborate with our partners and honored to receive the \u003Cstrong>support of France 2030\u003C\u002Fstrong>.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[10,13],{"label":11,"path":12},"News","\u002Fen\u002Fnews\u002F",{"label":6},{"fr":15,"en":16},"\u002Fdemocratiser-la-realite-virtuelle-en-france-avec-traverse\u002F","\u002Fen\u002Fdemocratizing-virtual-reality-across-france-with-traverse\u002F",{"en":16,"fr":15},{"title":19,"description":20,"ogTitle":19,"ogDescription":20,"ogImage":21},"Diffusing Virtual Reality Across France with 'Traverse' - Diversion","The launch of 'Traverse' an ambitious initiative under the France 2030 investment plan aimed at democratizing access to virtual reality (VR) across France.","\u002Fassets\u002Fog\u002F2025\u002F06\u002Ffrance-2030.jpg",[23,36],{"@context":24,"@type":25,"headline":6,"datePublished":26,"dateModified":27,"mainEntityOfPage":28,"image":29,"description":20,"publisher":30},"https:\u002F\u002Fschema.org","Article","2025-06-03T12:08:30","2026-03-11T11:05:51","https:\u002F\u002Fwww.diversionxr.com\u002Fen\u002Fdemocratizing-virtual-reality-across-france-with-traverse\u002F","https:\u002F\u002Fwww.diversionxr.com\u002Fassets\u002Fog\u002F2025\u002F06\u002Ffrance-2030.jpg",{"@type":31,"name":32,"logo":33},"Organization","Diversion",{"@type":34,"url":35},"ImageObject","https:\u002F\u002Fwww.diversionxr.com\u002Fassets\u002Fimg\u002Flogo-diversion.svg",{"@context":24,"@type":37,"itemListElement":38},"BreadcrumbList",[39,43],{"@type":40,"position":41,"name":11,"item":42},"ListItem",1,"https:\u002F\u002Fwww.diversionxr.com\u002Fen\u002Fnews\u002F",{"@type":40,"position":44,"name":6,"item":28},2,{"menus":46,"homes":129,"menuImage":132},{"fr":47,"en":99},{"main":48,"footer":88},[49,54,59,64,69,74,79,84],{"label":50,"url":51,"color":52,"image":53},"Évènementiel","\u002Fevenementiel\u002F","blue","\u002Fassets\u002Fimages\u002F2025\u002F09\u002Fbu-events-1536.webp",{"label":55,"url":56,"color":57,"image":58},"Expérience immersive","\u002Fexperience-immersive\u002F","orange","\u002Fassets\u002Fimages\u002F2025\u002F09\u002Fbu-experience-1536.webp",{"label":60,"url":61,"color":62,"image":63},"Oeuvres","\u002Fcatalogue\u002F","orange-strong","\u002Fassets\u002Fimages\u002F2025\u002F09\u002Fbu-experiences-1536.webp",{"label":65,"url":66,"color":67,"image":68},"VROO","\u002Fvroo\u002F","purple","\u002Fassets\u002Fimages\u002F2025\u002F09\u002Fvroo-bU--1536.webp",{"label":70,"url":71,"color":72,"image":73},"Easycast","\u002Feasycast\u002F","purple-strong","\u002Fassets\u002Fimages\u002F2025\u002F09\u002Fbu-easy-cast--1536.webp",{"label":75,"url":76,"color":77,"image":78},"Conseil et formation","\u002Fconseil-et-formation\u002F","green","\u002Fassets\u002Fimages\u002F2025\u002F09\u002F6_BU_Formations-1536.webp",{"label":80,"url":81,"color":82,"image":83},"À propos","\u002Fa-propos\u002F","yellow","\u002Fassets\u002Fimages\u002F2025\u002F09\u002F4_BU_APropos-1536.webp",{"label":85,"url":86,"color":82,"image":87},"Actualités","\u002Factualites\u002F","\u002Fassets\u002Fimages\u002F2025\u002F09\u002F5_BU_Actualites-1536.webp",[89,93,96],{"label":90,"url":91,"color":82,"image":92},"CGU","\u002Fconditions-generales-dutilisation\u002F",null,{"label":94,"url":95,"color":82,"image":92},"Cookies","#cookies",{"label":97,"url":98,"color":82,"image":92},"Confidentialité","\u002Fpolitique-de-confidentialite\u002F",{"main":100,"footer":121},[101,104,107,110,112,114,117,120],{"label":102,"url":103,"color":52,"image":53},"Events","\u002Fen\u002Fevents\u002F",{"label":105,"url":106,"color":57,"image":58},"Experience","\u002Fen\u002Fimmersive-experience\u002F",{"label":108,"url":109,"color":62,"image":63},"Catalog","\u002Fen\u002Fcatalogue\u002F",{"label":65,"url":111,"color":67,"image":68},"\u002Fen\u002Fvroo-solution\u002F",{"label":70,"url":113,"color":72,"image":73},"\u002Fen\u002Feasycast-solution\u002F",{"label":115,"url":116,"color":77,"image":78},"Consulting and training","\u002Fen\u002Fconsultation-and-training\u002F",{"label":118,"url":119,"color":82,"image":83},"About","\u002Fen\u002Fabout\u002F",{"label":11,"url":12,"color":82,"image":87},[122,125,126],{"label":123,"url":124,"color":82,"image":92},"Legals","\u002Fen\u002Fgeneral-terms-of-use\u002F",{"label":94,"url":95,"color":82,"image":92},{"label":127,"url":128,"color":82,"image":92},"Privacy","\u002Fen\u002Fprivacy-policy\u002F",{"fr":130,"en":131},"\u002F","\u002Fen\u002F","\u002Fassets\u002Fimages\u002F2025\u002F03\u002F9cdfeb3019dd427ac338f085d62397fb-e1742899503217-850.webp",1793806107138]