[{"data":1,"prerenderedAt":247},["ShallowReactive",2],{"route:\u002Fen\u002Fevents\u002Fcannes-festival-2026\u002F":3,"layout":161},{"kind":4,"lang":5,"id":6,"title":7,"blocks":8,"breadcrumb":136,"isHome":24,"translations":141,"alternates":144,"seo":145,"lcpImage":27,"lcpImageMobile":27,"jsonLd":149},"page","en",5584,"Cannes Festival 2026",[9,18,28,31,38,49,60,70,81],{"name":10,"data":11},"hero-level-2",{"background_color":12,"for_section":13,"title":14,"tag":15,"design":16,"title_class":17},"blue-strong",true,"\u003Cspan class=\"text-blue\">Immersive Competition\u003C\u002Fspan>\u003Cbr \u002F>\nCannes Festival 2026\n","p","h1","",{"name":19,"data":20},"section-title-text-image-cta-boxed",{"animation":21,"color":23,"background_color":17,"for_section":13,"cta_type":17,"is_vertical":13,"image_first":24,"image_50_percent":24,"title":25,"tag":16,"design":16,"title_class":17,"text":26,"text_class":17,"background_image":27,"background_image_class":17,"background_image_mobile":27},[22],"donut_right","blue",false,"developing a \u003Cspan class=\"text-blue\">large-scale immersive\u003C\u002Fspan> model\n","\u003Cp>From \u003Cstrong>12 to 23 May 2026\u003C\u002Fstrong>, the \u003Cstrong>Carlton Hotel\u003C\u002Fstrong> hosted the third edition of the \u003Cstrong>Immersive Competition\u003C\u002Fstrong>, as part of the \u003Cstrong>79th Cannes Film Festival\u003C\u002Fstrong>. Directed by \u003Cstrong>Élie Levasseur\u003C\u002Fstrong>, the \u003Cstrong>Immersive Competition\u003C\u002Fstrong> introduced a new exhibition format: a \u003Cstrong>single 450 sq\u003Cb>m\u003C\u002Fb> immersive space\u003C\u002Fstrong>, designed to accommodate up to \u003Cstrong>200 spectators simultaneously\u003C\u002Fstrong>. As the \u003Cstrong>technical partner\u003C\u002Fstrong> of the \u003Cstrong>Immersive Competition\u003C\u002Fstrong> since 2024, \u003Cstrong>Diversion\u003C\u002Fstrong> was in charge for the \u003Cstrong>operational design, VR technical deployment and day-to-day operations\u003C\u002Fstrong> of this unprecedented \u003Cstrong>large-scale immersive\u003C\u002Fstrong>.\u003C\u002Fp>\n",null,{"name":29,"html":30},"cover","\u003Cdiv class=\"wp-block-cover is-light\" style=\"min-height:70vh\">\u003Cvideo class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"\u002Fassets\u002Fvideos\u002F2026\u002F09\u002FCANNES-IMMERSIF-26_HD.mp4\" data-object-fit=\"cover\" preload=\"metadata\">\u003C\u002Fvideo>\u003Cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\">\u003C\u002Fspan>\u003Cdiv class=\"wp-block-cover__inner-container\">\n\u003Cp class=\"has-text-align-center has-large-font-size\">\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>",{"name":19,"data":32},{"animation":33,"color":23,"background_color":17,"for_section":24,"cta_type":17,"is_vertical":13,"image_first":24,"image_50_percent":24,"title":35,"tag":36,"design":36,"title_class":17,"text":37,"text_class":17,"background_image":27,"background_image_class":17,"background_image_mobile":27},[34],"donut_left","Rethinking \u003Cspan class=\"text-blue\">Immersive Exhibition\u003C\u002Fspan> Formats\n","h2","\u003Cp class=\"isSelectedEnd\">For several years, \u003Cstrong>immersive works\u003C\u002Fstrong> (VR, AR, XR, projection, video mapping, etc.) have largely been showcased according to a model inherited from \u003Cstrong>museum exhibitions\u003C\u002Fstrong>: dedicated spaces for each work, accommodating a limited number of visitors at a time. While this format encourages individual discovery, it limits audience capacity and leaves little room for a truly \u003Cstrong>collective experience\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>The \u003Cstrong>Immersive Competition\u003C\u002Fstrong> presents a new approach: bringing all the works together in a \u003Cstrong>single immersive space\u003C\u002Fstrong>, where they are presented as part of a continuous programme, offering audiences \u003Cstrong>collective immersive sessions\u003C\u002Fstrong>. Drawing inspiration from \u003Cstrong>cinema\u003C\u002Fstrong> and \u003Cstrong>live performance\u003C\u002Fstrong>, this \u003Cstrong>large-scale format\u003C\u002Fstrong> can accommodate up to \u003Cstrong>200 spectators simultaneously\u003C\u002Fstrong>, where \u003Cstrong>sharing  the experience altogether\u003C\u002Fstrong> is at the heart of the concept.\u003C\u002Fp>\n",{"name":19,"data":39},{"animation":40,"color":17,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":13,"image_50_percent":13,"title":41,"tag":36,"design":36,"title_class":17,"text":42,"text_class":17,"background_image":43,"background_image_class":17,"background_image_mobile":27},[],"\u003Cspan class=\"text-blue\">One Space, Multiple Technologies\u003C\u002Fspan>\n","\u003Cp class=\"isSelectedEnd\">\u003Cspan class=\"text-white\">For the third edition of the \u003Cstrong>Immersive Competition\u003C\u002Fstrong>, the programme features \u003Cstrong>9 works in competition\u003C\u002Fstrong>:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cul data-spread=\"false\">\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>6\u003C\u002Fstrong> virtual reality experiences \u003Cem>(360°, free-roaming)\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>2\u003C\u002Fstrong> video installations\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>1\u003C\u002Fstrong> immersive AI installation\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan class=\"text-white\">The works are presented in a \u003Cstrong>programme that runs continuously\u003C\u002Fstrong>, with just a few minutes between sessions to \u003Cstrong>reconfigure the space\u003C\u002Fstrong> and \u003Cstrong>equipment\u003C\u002Fstrong> for each new experience.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",{"src":44,"srcset":45,"width":46,"height":47,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-750.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-750.webp 750w",750,719,"image\u002Fjpeg",{"name":19,"data":50},{"animation":51,"color":23,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":24,"image_50_percent":13,"title":53,"tag":36,"design":36,"title_class":17,"text":54,"text_class":17,"background_image":55,"background_image_class":17,"background_image_mobile":27},[52],"plain_circle_center","\u003Cspan class=\"text-blue\"> A Large-Scale Technical Challenge\u003C\u002Fspan>\n","\u003Cp class=\"isSelectedEnd\">\u003Cspan class=\"text-white\">This \u003Cstrong>large-scale model\u003C\u002Fstrong> is built around:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cul data-spread=\"false\">\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>450 sqm\u003C\u002Fstrong> of immersive space\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>9 works\u003C\u002Fstrong> in competition\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>1 continuous programme\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>200\u003C\u002Fstrong> spectators simultaneously\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>5\u003C\u002Fstrong> different immersive technologies\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>\u003C\u002Fh2>\n",{"src":56,"srcset":57,"width":58,"height":59,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-883.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-768.webp 768w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-883.webp 883w",883,700,{"name":19,"data":61},{"animation":62,"color":17,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":13,"image_50_percent":13,"title":63,"tag":36,"design":36,"title_class":17,"text":64,"text_class":17,"background_image":65,"background_image_class":17,"background_image_mobile":27},[],"\u003Cspan class=\"text-blue\">The expertise behind the project \u003C\u002Fspan>\n","\u003Cp class=\"isSelectedEnd\">\u003Cspan class=\"text-white\">Delivering this setup required close collaboration between \u003Cstrong>experts in virtual reality, projection, production, sound, lighting, scenography, operations and venue management\u003C\u002Fstrong>. Working together over several months in advance, the teams anticipated the \u003Cstrong>human, technical, equipment and operational requirements\u003C\u002Fstrong> of the project.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"isSelectedEnd\">\u003Cspan class=\"text-white\">The collaboration brought together:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cul data-spread=\"false\">\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>DIVERSION:\u003C\u002Fstrong> Operations Management and VR Technical Operations\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>WIP PRODUCTIONS (Julien Gobeaux):\u003C\u002Fstrong> Production Management and Technical Direction\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>UNIVRSE \u002F XROAM (Raphaël Haddad):\u003C\u002Fstrong> Tracking systems for free-roaming experiences\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>ARTCOM DIFFUSION:\u003C\u002Fstrong> Video\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-white\">\u003Cstrong>4J ÉVÉNEMENTS:\u003C\u002Fstrong> Sound\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"src":66,"srcset":67,"width":68,"height":69,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-1032.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-768.webp 768w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-1024.webp 1024w, 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