[{"data":1,"prerenderedAt":247},["ShallowReactive",2],{"route:\u002Fevenementiel\u002Ffestival-de-cannes-2026\u002F":3,"layout":161},{"kind":4,"lang":5,"id":6,"title":7,"blocks":8,"breadcrumb":136,"isHome":24,"translations":141,"alternates":144,"seo":145,"lcpImage":27,"lcpImageMobile":27,"jsonLd":149},"page","fr",5394,"Festival de Cannes 2026",[9,18,28,31,38,49,60,70,81],{"name":10,"data":11},"hero-level-2",{"background_color":12,"for_section":13,"title":14,"tag":15,"design":16,"title_class":17},"blue-strong",true,"\u003Cspan class=\"text-blue\">Compétition Immersive\u003C\u002Fspan>\u003Cbr \u002F>\nFestival de Cannes 2026\n","p","h1","",{"name":19,"data":20},"section-title-text-image-cta-boxed",{"animation":21,"color":23,"background_color":17,"for_section":13,"cta_type":17,"is_vertical":13,"image_first":24,"image_50_percent":24,"title":25,"tag":16,"design":16,"title_class":17,"text":26,"text_class":17,"background_image":27,"background_image_class":17,"background_image_mobile":27},[22],"donut_right","blue",false,"Imaginer un nouveau \u003Cspan class=\"text-blue\">modèle\u003Cbr \u002F>\nde diffusion \u003C\u002Fspan>des œuvres immersives\n","\u003Cp>Du \u003Cstrong>12 au 23 mai 2026\u003C\u002Fstrong>, l’\u003Cstrong>Hôtel Carlton\u003C\u002Fstrong> a accueilli la troisième édition de la \u003Cstrong>Compétition Immersive\u003C\u002Fstrong>, au cœur de la \u003Cstrong>79e édition du Festival de Cannes\u003C\u002Fstrong>. Dirigé par \u003Cstrong>Elie Levasseur\u003C\u002Fstrong>, la \u003Cstrong>Compétition Immersive\u003C\u002Fstrong> a inauguré un nouveau format de diffusion : un \u003Cstrong>plateau immersif unique de \u003C\u002Fstrong>\u003Cb>450 m²\u003C\u002Fb>, conçu pour accueillir jusqu’à \u003Cb>200 spectateurs simultanément\u003C\u002Fb>. \u003Cstrong>Prestataire technique\u003C\u002Fstrong> de la \u003Cstrong>Compétition Immersive\u003C\u002Fstrong> depuis 2024, \u003Cstrong>Diversion\u003C\u002Fstrong> a assuré la \u003Cb>conception opérationnelle,\u003C\u002Fb> le\u003Cb> déploiement technique VR \u003C\u002Fb>et \u003Cb>l’exploitation\u003C\u002Fb> de ce dispositif inédit.\u003C\u002Fp>\n",null,{"name":29,"html":30},"cover","\u003Cdiv class=\"wp-block-cover is-light\" style=\"min-height:70vh\">\u003Cvideo class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"\u002Fassets\u002Fvideos\u002F2026\u002F09\u002FCANNES-IMMERSIF-26_HD.mp4\" data-object-fit=\"cover\" preload=\"metadata\">\u003C\u002Fvideo>\u003Cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\">\u003C\u002Fspan>\u003Cdiv class=\"wp-block-cover__inner-container\">\n\u003Cp class=\"has-text-align-center has-large-font-size\">\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>",{"name":19,"data":32},{"animation":33,"color":23,"background_color":17,"for_section":24,"cta_type":17,"is_vertical":13,"image_first":24,"image_50_percent":24,"title":35,"tag":36,"design":36,"title_class":17,"text":37,"text_class":17,"background_image":27,"background_image_class":17,"background_image_mobile":27},[34],"donut_left","Faire \u003Cspan class=\"text-blue\">évoluer\u003C\u002Fspan> les formats de diffusion\n","h2","\u003Cp class=\"p1\">Depuis plusieurs années, les \u003Cstrong>œuvres immersives\u003C\u002Fstrong> (VR, AR, XR, projection, vidéomapping…) sont présentées selon un modèle hérité de l’\u003Cstrong>exposition muséale\u003C\u002Fstrong> : des espaces dédiés à chaque œuvre, accueillant un nombre limité de visiteurs. Si ce format favorise une découverte individuelle, il limite les capacités d’accueil et laisse peu de place à une \u003Cb>expérience véritablement collective\u003C\u002Fb>.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp class=\"p1\">La \u003Cstrong>Compétition Immersive\u003C\u002Fstrong> propose une nouvelle approche : réunir les œuvres sur un \u003Cb>plateau immersif unique\u003C\u002Fb>, où elles se succèdent selon une programmation continue, offrant au public de véritables \u003Cb>séances immersives collectives\u003C\u002Fb>.\u003Cspan class=\"Apple-converted-space\">  \u003C\u002Fspan>Inspiré des codes du \u003Cb>cinéma \u003C\u002Fb>et du \u003Cb>spectacle vivant\u003C\u002Fb>, ce \u003Cstrong>format large-scale\u003C\u002Fstrong> permet d’accueillir jusqu’à \u003Cb>200 spectateurs simultanément\u003C\u002Fb>, plaçant \u003Cb>le partage de l’expérience\u003C\u002Fb> au cœur du dispositif.\u003C\u002Fp>\n",{"name":19,"data":39},{"animation":40,"color":17,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":13,"image_50_percent":13,"title":41,"tag":36,"design":36,"title_class":17,"text":42,"text_class":17,"background_image":43,"background_image_class":17,"background_image_mobile":27},[],"\u003Cspan class=\"text-blue\">Un plateau, plusieurs technologies\u003C\u002Fspan>\n","\u003Cp class=\"p1\">\u003Cspan class=\"text-black text-white\">Pour la troisième édition de la \u003Cb>Compétition Immersive\u003C\u002Fb>, le programme rassemble \u003Cb>9 œuvres en compétition\u003C\u002Fb> :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan class=\"text-black text-white\">\u003Cb>6\u003C\u002Fb> expériences en réalité virtuelle \u003Ci>(360°, free-roaming)\u003C\u002Fi>\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-black text-white\">\u003Cb>2\u003C\u002Fb> installations vidéo\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-black text-white\">\u003Cb>1\u003C\u002Fb> installation IA immersive\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan class=\"text-white\">Les œuvres se succèdent selon une \u003Cstrong>programmation continue\u003C\u002Fstrong>, rythmée par des transitions de quelques minutes pour \u003Cstrong>adapter rapidement l’espace, les équipements et les conditions d’exploitation\u003C\u002Fstrong>.\u003C\u002Fspan>\u003C\u002Fp>\n",{"src":44,"srcset":45,"width":46,"height":47,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-750.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002F1780306254999-e1790066041188-750.webp 750w",750,719,"image\u002Fjpeg",{"name":19,"data":50},{"animation":51,"color":23,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":24,"image_50_percent":13,"title":53,"tag":36,"design":36,"title_class":17,"text":54,"text_class":17,"background_image":55,"background_image_class":17,"background_image_mobile":27},[52],"plain_circle_center","\u003Cspan class=\"text-blue\">Un défi de grande envergure \u003C\u002Fspan>\n","\u003Cp>\u003Cspan class=\"text-black text-white\">Ce dispositif pensé pour le \u003Cstrong>large-scale\u003C\u002Fstrong> repose sur :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cul>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>450 m²\u003C\u002Fb> de plateau immersif\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>9 œuvres\u003C\u002Fb> en compétition\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-black text-white\">\u003Cstrong>1 programmation\u003C\u002Fstrong> en continu\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>200\u003C\u002Fb> spectateurs simultanément\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>5\u003C\u002Fb> technologies immersives différentes\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"src":56,"srcset":57,"width":58,"height":59,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-883.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-768.webp 768w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002FIMG_6745-e1790065983325-883.webp 883w",883,700,{"name":19,"data":61},{"animation":62,"color":17,"background_color":12,"for_section":13,"cta_type":17,"is_vertical":24,"image_first":13,"image_50_percent":13,"title":63,"tag":36,"design":36,"title_class":17,"text":64,"text_class":17,"background_image":65,"background_image_class":17,"background_image_mobile":27},[],"\u003Cspan class=\"text-blue\">Une collaboration entre différents experts\u003C\u002Fspan>\n","\u003Cp class=\"isSelectedEnd\">\u003Cspan class=\"text-white\">La mise en œuvre du dispositif repose sur la collaboration étroite entre \u003Cstrong>différents experts (réalité virtuelle, projection, production, son, lumière, scénographie, opérations et exploitation)\u003C\u002Fstrong> qui ont travaillé plusieurs mois en amont afin d’anticiper les besoins \u003Cstrong>humains, techniques, matériels et opérationnels\u003C\u002Fstrong>. Cette collaboration réunit :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb> \u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>DIVERSION : \u003C\u002Fb>Direction de l’Exploitation et des Opérations Techniques (VR)\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>WIP PRODUCTIONS (Julien Gobeaux) : \u003C\u002Fb>Direction de Production et Direction Technique\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>\u003Cspan class=\"text-black text-white\">\u003Cb>UNIVRSE \u002F XROAM (Raphael Haddad) : \u003C\u002Fb>Tracking des expériences free-roaming\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>ARTCOM DIFFUSION : \u003C\u002Fb>Vidéo\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli class=\"p1\">\u003Cspan class=\"text-black text-white\">\u003Cb>4J ÉVÉNEMENTS : \u003C\u002Fb>Son\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"src":66,"srcset":67,"width":68,"height":69,"alt":17,"mime":48},"\u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-1032.webp","\u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-320.webp 320w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-480.webp 480w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-640.webp 640w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-768.webp 768w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-1024.webp 1024w, \u002Fassets\u002Fimages\u002F2026\u002F09\u002Fcannes-atlas-v-copie-e1790067120789-1032.webp 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